MARKETING AND BRAND STRATEGY
MARKETING AND BRAND STRATEGY
MARKETING AND BRAND STRATEGY
Sagient works with clients to develop integrated long-term plans that define where the business needs to go and how it will get there.
SEGMENTATION AND TARGETING
MARKETING AND BRAND STRATEGY
MARKETING AND BRAND STRATEGY
We help clients divide their markets into subsets based on similar characteristics and needs. This results in targeted marketing efforts that are more effective and efficient.
GO-TO-MARKET STRATEGY
MARKETING AND BRAND STRATEGY
PORTFOLIO & CATEGORY STRATEGY
A strategy is only as good as its execution. Sagient helps clients develop integrated go-to-market plans that are aligned to strategy and effective in delivering growth objectives.
PORTFOLIO & CATEGORY STRATEGY
PORTFOLIO & CATEGORY STRATEGY
PORTFOLIO & CATEGORY STRATEGY
Our consultants advise clients on how to position their products and brands in the market to better meet customer needs and optimize company performance.
INSIGHTS
PORTFOLIO & CATEGORY STRATEGY
PRODUCT INNOVATION
Our insights process produces a deeper understanding of customers, consumers and markets to better meet their needs and to identify business building opportunities for clients.
PRODUCT INNOVATION
PORTFOLIO & CATEGORY STRATEGY
PRODUCT INNOVATION
Our customer-centric approach combines our insights process with unique ideation tools to generate innovative concepts for better outcomes.
CONSUMER & CUSTOMER EXPERIENCE
CONSUMER & CUSTOMER EXPERIENCE
CONSUMER & CUSTOMER EXPERIENCE
We help clients understand the customer journey and key touchpoints to drive more meaningful interactions, relationships and loyalty over time.
MARKETING MEASUREMENT
CONSUMER & CUSTOMER EXPERIENCE
CONSUMER & CUSTOMER EXPERIENCE
Our consultants help identify key metrics and KPIs that align with your strategy to drive the right activities and improve execution.