GLOBAL COMMUNICATIONS GROUP
THE SITUATION
Our client, a partnership of communications agencies around the world, was looking for a way to clarify and strengthen its value proposition to make the group a more compelling choice for current and prospective partners, and improve the process for combined pitches and projects.
THE SOLUTION
The Sagient team worked closely with the Head of Marketing, Board members and representative partner agencies to identify key strengths and positioning opportunities for the organization.
THE OUTCOME
The revised Vision, Mission and Core Values statements were embraced by the Board of Directors and approved by all of the partner organizations.